Search Engine Optimization and Search Engine Marketing Brantford

Drive traffic to your website by optimizing it for the keywords customers are using in Google and other search engines. Effective optimization is essential if your site is to reach the top of the search results. We'll design an effective, cost efficient strategy.

Search Engines and Keyword Selection

One of the first things we do in our SEO process for any new project is a keyword analysis. Selecting the correct keywords for your web site and optimizing for those keywords is incredibly important for ranking your website in the top 1 or 2 pages of search engines like Google, Yahoo, and Bing.

Our SEO process includes:

• Keyword analysis
• Competition analysis
• Assistance with web content development for selected keywords
• Developing an SEO friendly website structure
• Internal and external link analysis
• Checking for broken links and navigation problems
• Development of new link names
• Search engine submission (Google, Yahoo, Bing)
• Search directory submission (DMOZ, Yahoo Directory*)
• Development of sitemap.xml file and robots.txt file
• Link campaigns
• Pay-per-click (PPC) campaigns
• Website promotion plan using blogs, PPC, press releases, etc.
• Website maintenance and tracking

Achieving high rankings takes time, but is well worth the effort. SEO is not a one time effort, but an ongoing process that needs to be tweaked and modified over time. Peoples search patterns change, keyword searches are always in flux, Search engine change their search algorithms, and competitors enter and leave the market. Your SEO strategy needs to change as well if you are to stay atop the search engine results.

Fill in our email contact form, or contact us directly at 519 717-2144, for more information about how we drive more traffic to your website using SEO.

Link Building

In the eyes of Google, growth of inbound links to a website should be something that occurs naturally, over time, where the links to your site are from high quality related sites. The idea is that if you have a quality site, others will link to you because they see value in your website content.

A new website will be very slow to build links so we can give it a little help with a well built, targeted link building campaign. We`re not talking about buying a bunch of low quality links in a bunch of directories, or low quality sites. We are talking about a plan that will jump start the link building process by creating  dialogue with your customers.

The goal of any link building campaign is to elevate the pages of a site in the search engine results pages (SERPs) by increasing the number of high quality links to a page. Done correctly, link building can:

• Increase your traffic significantly
• Improve your visibility in the search engines
• Provide an added resource, driving traffic to your website
• Save you a lot of advertising money

Link building can be tedious, time consuming and very frustrating. Link building can be accomplished in a number of ways

You need to do some research to determine who would be appropriate to link from, make the request, wait for a response, and then, hopefully, get your link placed. You need to do this for each and every link.

We can help. Contact WebFire Designs if you are interested in our link building services.

Free Search Engine Submission to Google, Yahoo, and Bing

We submit all websites we design to the major search engines – including Google, Yahoo, and Bing. The best part about search engine submission is it’s free. That’s right, free. Don’t let anyone tell you it costs money to have your website submitted to Google, Yahoo, or Bing because it doesn’t. We submit all websites we design, redesign, and optimize if they are not already indexed.

Free Submission to DMOZ

The DMOZ is a human edited directory of web sites. There is a certain amount of trust placed in sites accepted into the DMOZ because all sites have to be manually reviewed for quality before they are accepted.

WebFire submits all websites we design, redesign, and optimize to the DMOZ, if they are not already listed. Search engines take acceptance into the DMOZ into account so it is important that your website is listed there.

*Yahoo directory is a paid submission for commercial sites.

Website Tracking

We use tools like Google Analytics, and others, to gather real measureable statistics on your websites performance for keyword searches.

Once your account is set up we can determine exactly where your website stands today. Once optimization is complete, and marketing initiatives are in place, you will be able to see real changes in the performance of your site. Statistics available to you include:

• Keyword Rankings and Visibility Report
• Competition Rankings Report
• Keyword Research Report
• Website Visitors Report
• Bounce rate
• Amount of time visitors spend on your site
• Pages visited
• Time spent on each page
• Entry and exit pages
• Search engine ranking for specific keywords
• Google PageRank
• More…

We use the results of this analysis to determine which keywords are driving visitors to your site, and which ones are not. We can see where visitors are coming from and target marketing efforts to those users. We can see if there are navigation problems on your site and correct them, or see which pages people are not visiting.

Fill in our email contact form, or contact us directly at 519 717-2144, for more information.